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Emirates will soon launch exciting NFTs and experiences in the metaverse for its customers and employees.

The airline, which has earned a reputation for innovative products and customer-centric services, today unveiled its plans to create iconic brand experiences in the metaverse, alongside collectible and utilitarian NFTs. The first projects are already underway, with a launch expected in the coming months.

Emirates also announced that its Emirates Pavilion at the Expo 2020 site will be redeveloped into an innovation hub, bringing together talent from around the world to bring the airline’s future plans to life, including those related to the metaverse, to NFTs and Web3.

His Highness Sheikh Ahmed bin Saeed Al Maktoum, President and CEO of the Emirates Airline and Group, said: “Dubai and the United Arab Emirates are leading the way in the digital economy, with a clear vision supported by practical policies and regulatory frameworks in areas such as virtual assets. , artificial intelligence and data protection.

“Emirates has always embraced cutting-edge technologies to improve our business processes, enhance our customer offering and enrich the skills and experiences of our employees. We are excited about the opportunities in the digital space of the future and are committing a significant investment in terms of finance and resources, to develop products and services using advanced technologies that will drive revenue, brand experience and business efficiencies.

“It is only fitting that our future-themed Emirates Pavilion at Expo will be repurposed as a hub to develop cutting-edge future experiences aligned with the UAE’s vision for the digital economy. “

Emirates continues to engage with industry partners on its Web3 strategy and recruit talent for its pipeline projects.

Accustomed to delivering experiences and engaging with customers in the digital world, Emirates pioneered web-based virtual reality (VR) technology on emirates.com and its Emirates app over 5 years ago, providing a view immersive 360-degree 3D view from inside its cabin. experiences on board. Customers can explore their seats before checking in online through the 3D seat map, and potential customers can book their preferred seats from the 3D environment. This award-winning technology is compatible with all devices without the need for external apps or plug-ins.

Last year, it became the first airline to launch its own VR app on the Oculus Store, giving users precise, life-size and interactive cabin interior experiences on board Emirates’ flagship A380 and of the Boeing 777-300ER Gamechanger aircraft. For example, users can “retrieve” items from the onboard lounge, “turn on” the shower in the shower spa, or close the private suite doors behind them. They can even explore the cockpit.

At the Emirates Pavilion during Expo 2020 Dubai, the most popular attraction among the “future of commercial aviation” themed experiences was the Virtual Reality Journey showcasing future aircraft cabin interiors .

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