Toyota sets up new production line for Urban Cruiser Hyryder hybrid powertrain components


The components produced on the new line will be used in the two compact SUVs prepared jointly by Maruti and Toyota

Update (01/07/22): Toyota has unveiled its first compact SUV, the Urban Cruiser Hyryder, for India.

In a bid to source components for hybrid and electric vehicles (EVs), Toyota Kirloskar Auto Parts (TKAP) has introduced a new e-Drive component manufacturing line at its Bidadi plant in Karnataka. The line will be used to produce components for hybrid and electric vehicles, including the automaker’s new compact SUV, the Urban Cruiser Hyryder.

This comes after Toyota Group and the Karnataka government signed a Memorandum of Understanding (MoU) in May in which the Japanese brand will invest Rs 4,100 crore.

Parts from this line will be destined for national and international markets. Local manufacturing of electric vehicle parts globally is expected to reduce production costs, making hybrids and electric vehicles accessible to more people. Toyota’s Bidadi plant currently has an annual production capacity of 1.35 lakh units.

Also Read: Here’s Your First Look at Toyota Hyryder’s Interior

The Toyota Urban Cruiser Hyryder and its still unnamed Maruti counterpart will be produced at the former Bidadi plant from August. Powertrain options for Indian-spec SUVs have been detailed in our exclusive story.

They get a mild hybrid powertrain developed by Maruti and Toyota’s strong hybrid powertrain. With the kind of investment announced by Toyota, we expect pricing for both compact SUVs to be aggressive, thanks to the greater localization of components.

The Toyota SUV is expected to launch around August or early September. Its price could be from Rs 10.5 lakh (ex-showroom), which puts it in competition with Volkswagen Taigun, Hyundai Creta, Kia Seltos, MG Astor and Skoda Kushaq.


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